Semitotics Templates

my object (camera) applied to some templates for a final system. Making these four artifacts I chose to use a limited color palate of black, sepia and light blue. The colors are connotations of photography itself. The black is of course black and white photography, sepia used to tone photographs a brownish tint, and light blue for a cyanotype effect. I wanted to use elements of photographs with my generated symbol of the icon of the camera. Some elements used were negatives, the borders of prints and negatives, and and historic photographs themselves. The icon I created of the camera is built from a couple of different camreas because the cameras themselves tend to be works of art. I used the body of a brownie camrea, the lens of an argotype camera, and the viewfinder of a holga to create the icon that is shown in all of the compositions. There will be nessisary changes for the final output here in a couple of days.


promotional poster:
Product book:

enviornmental t-shirt:detail:
informational postcard: