RHETORIC 1 :: audience

i chose a hispanic audience because i grew up in one of the most heavily concentrated areas (texas). not only this, it is the largest minority group within the united states, with the least voter turnout.

1. what are some predominately shared values of this group?

-longing and nostalgia for their country of origin
-spiritual in nature
-hispanic homes are more decorative
-most backgrounds are very religious
-family is the most important value Strong feelings of loyalty, reciprocity and solidarity are common among members of the same family. hispanics have a sense of obligation to provide material and emotional support to members of nuclear and extended family.

2. what political policies/issues are particularly important to this demographic in this election? why?

-the iraq war
-the economy
-health care
they want affordable/good education for their kids to have a better chance at a more suitable lifestyle. the economy is a concern, because they want their children to grow up and live more comfortably. some hispanics are still very touchy on the issue about immigration. because a good majority are religious (conservative), gay rights, abortion, and taxes are important to this demographic.

3. are there any cultural references your demographic identifies with? what?

-latino/hispanic actors and actresses
-dancing/salsa music
virgen de guadalupe
-cezar chavez
-festivals that involve dancing/food

4. what does their graphic landscape look like?

-handmade, colorful, spanish architecture

5.including the aiga document and other sources, what are the issues cited for this group not voting?

-according to the aiga, they responded too busy, voter registration problems, illness, not interested, did not like the candidates or what they stood for. they also thought they wouldn't make a difference if they tried.
-many of the hispanic community that sees the benefit of voting was either not legal or too young.

hispanic vote
hispanic research

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