as students our goal was to come up with an idea for our final senior show at the end of the year.

when thinking about a brandmark, i wanted it to be dynamic. considering i was thinking we are segmenting the rooms into different kinds of design, I assigned a color to each category. (print/packaging/motion/web - showcase all of our talents as a group)

in order to get the 25 students involved in the design, each student will create their own composition/mark/icon. based on the work they have in their portfolio or perhaps what kind of work they want to do when they graduate, each mark is a denotation for each student based on the color and scale of each shape in their composition. this way each student has a personal mark while remaining in the system. they have a sense of individuality of the group.

this is the catalogue cover. it combines a brand mark, title, place, time etc. on the back would be a grid of 25 individual brandmarks, one for each student. because the marks use the same colors, it still registers as a complete system. this also gives a second level of information about the student before seeing any of their work: example : Ian's mark has a lot of tan, so he must do a lot of web design.

this is the index of the web site. there is a left column with each students name. if you click on their name, it shows one representative piece of their portfolio or degree project. these will only be a sample. we don’t want to give everything away on the site.

users are also able to sort through categories (web/print/3d/motion) by clicking on the color. if you click on 3d work, small samples of the 3d work will appear in a grid on screen. each category also has a roll over sound to add yet another point of dimensionality to the system.

congrats josh and morgan for their winning entry un-think!


Mid Semester Degree Project Summation

it's difficult for a traveling dj to keep track of all of his/her equipment. that's why for my senior degree project i want to propose the idea of installing large-scale, multi-touch light tables in clubs around the globe. Digital has its obvious advantages (storage, on the fly set up, easy accessible), but the problem is it doesn't look as cool as a analogue dj setup. another problem is if there are no buttons or knobs, the dj will have to look down at the screen the whole time to make sure he knows what he's doing. this is a big disconnect because he loses the needed interaction with the crowd if he's got his head buried into the table.

it would be too easy to apply already excising digital mixing software to the touchscreen, (traktor, virtual dj, etc) but lets face it, it sucks trying to turn a representation of a knob on a flat surface. my solution is a set of hand gestures that can be used to a large area on the screen to effect the parameters of a music, just like a traditional turntable and mixer. depending on the gesture, you're able to control the tempo, cue points, loop, scratch, eq's, and effects. Now the dj can interact/see the crowd and change the music parameters without having to look down (plus it looks freaking cool). each dj uses a different set of tools when they play a live show. some use turntables, some use synths. my goal is to have the light table access all equipment that's used in the analogue world (turntable, mixer, drum pads/mpc, 64 key monome, synthesizer, and effects processor).

for the rest of the semester, i will create a storyboard, film with green screen, and create motion graphics and combine all of these techniques into a video that showcases how this light table kicks ass over analogue dj equipment.

SPACIAL EXP: down at the car show

documenting a wonderful car show experience:


fuel efficiency is practical for the environment and good to know when looking for a car.

signage is another practical application.


as soon as i walked in, there were a row of women that greeted me and asked me to come talk to them.

i saw these two guys checking out the engine of this huge truck. this could persuade someone if they were looking for power.

i noticed the car salesman was wearing a his matching tie trying to sell this red Mercedes.


this old volvo was fixed up and lookin' goooood.

and this is made of pure awesome.



i'm just taking a vacation...

and when i say vacation, i mean buried up to my neck in sand work.

work soon to come all you impatient bloogers.