This past week I was very fortunate to be invited by Brett Wickens of the Ammunition Group to attend the Click San Francisco conference. It was just what I needed - more exposure! I am also very proud that the Ammunition Group has asked me to help design (a quite badass) iPad application. I can't show you any details, but you'll hear all about it once it comes out.  

At the conference, the setting was very intimate, so intimate in fact, that I ended up sitting next to Mattais Hanson, the CEO of a
 digital media training and immersion programme in Sweden called Hyper Island. He mentioned there were no ‘teachers’, no ‘grades’ and instead of working on one big assignment, the students attending do work with real clients for real life exposure. It made me reflect on my experiences at the KCAI and note the similarities and differences between the two programs. It's interesting to hear how other students go through different school curriculums.
Hyper Island in a Nutshell from Martin Bergén on Vimeo.

Dustin Callif and Jason Zada of Tool of North America gave an interesting talk about how they are thinking about interactive video for the iPad. They have recently come out with a bitchin’ iPad application (from what I've seen). "By touching, shaking and turning your iPad, you can navigate, unlock and reveal unexpected variations in each of these four “Touching Stories.” Shot by five different directors—and contained in one single app—these interactive, live-action, short stories evolve storytelling in ways that have never been done before on the iPad." - source Not to mention the app IS FREE (search “Touching Stories”). So if you find yourself with time and an ipad laying around, swing your sweet butt down to the apple store and download this app!  Here is a little behind the scenes video to get your interests peaked.

I was also able to hear Stephen Clements of AKQA talk about their solution to head up the new Halo Reach “Remember Reach” Campaign (which is super caliente right now). They built an interactive space that “will let gamers manipulate a Kuka industrial robot to create a virtual monument to Spartan warriors in the run-up to Halo: Reach.” I'll just leave this here.

"Halo: Remember Reach" Behind the Scenes from Ashley Rodholm on Vimeo.

Another really nice guy I met was Vincent Morisset of AATOAA. He has done some really amazing things for Arcade Fire. His newest project with them, Synchronized Artwork, explores new ways to create and present visuals with digital albums. He also did the be oNline B interactive music video that won Gold Pencil award at the One Show. 

I was able to listen and meet lots of other speakers such as Iain Tate of Wieden and Kennedy, Daniel Rhatigan of Monotype Imaging as well as some other great speakers on a panel that answered various questions.

These talks were great, but I was very excited by one in particular. Brett Wickens of the Ammunition Group included my work in his presentation. He didn't just mention my work. He didn't just show a slide of the final video. He played the ENTIRE THING. My heart was practically exploding out of my chest when the final credits ran. I am very grateful that Brett liked my project enough to share it with other people. 


Flying Lotus + CASPA = yessssssss

okay so I’ll be sharing more than just than that show. First we’ll start with the Global Dance Festival at the Red Rocks in Colorado.

Dubstep sucka - Rusko

Rusko // Red Rocks from gerg kaufman on Vimeo.

Deadmau5 had the best light show I think I’ve ever seen.

deadmau5 // Red Rocks from gerg kaufman on Vimeo.

I mean, just look at these clips from MiLyfestyle on youtube.

Such a great show.

These next couple come from the party at the Mezzanine in SF (09.24.2010).
Flying Lotus and CASPA, who could have seen a better combo?

the world’s friendliest ghost. (caspa) Opening his set right after a fantastic performance by DJ Centipede.

CASPA from gerg kaufman on Vimeo.

Caspa dropping “The Others - Gravity”

the switchover. Caspa > Flying Lotus

and of course, last but not least, Flying Lotus.


Oakland Museum of California

opening party for The Marvelous Museum exhibition in Oakland. Most of the items are works from the museums collection: part science, history and art — exhibition by Mark Dion


LAYBOR DAY (and other events before that)

time for a little exploring and photographing.

is that a cemetery next to a clown motel? why yes, yes it is. 

sf moma

Down at the Art Murmur in Oakland: excellent piece by Esther Traugot with hanging wasps

Edmund Wyss painting


FITC San Francisco

This past week I was lucky enough to get into the FITC San Francisco conference. I applied for a volunteer position and it turns out I ended up being the stage manager for the main stage. Fantastic. Not only do I pretty much get to watch all of the talks for free, but I get to introduce myself as a recent design graduate that just moved to San Francisco while awkwardly shoving a microphone down the back of the speakers’ pants.

I have never been to a conference before, but after attending this one, I know I will go to others. Although some of the talks weren't specifically catered for designers, I learned a lot hearing from the developers point of view. Here are only some of the many excellent people I was able to meet and see talk:

Kevin Suttle had a great lecture on designing for context. I was able to view the workflow of authoring and deploying the same app across a variety of contexts, including web, movile and tv. He works for the company Litl. They are coming out with a home webbook that seems pretty sweet. You can check it out here. What I like about it is there is no hardware in the device. All data is stored online via cloud.

Scott Hansen: you might know him as iso50. He discussed his process and background. I was also able to catch his band, Tycho. I was lucky enough to catch a live set from his band. Very excellent stuff! It's almost a mix between Chris Clark and Boards of Canada.

Scott Dadich and Jeremy Clark // WIRED's Digital Rebirth: These guys are great. They are leading a new industry with how people experience and consume magazines. It was good to see how they approach content from print to digital.

Kyle Kooper: He has started two of the most influential movie title companies, Imaginary Forces and Prologue. We were able to peek inside his dark mind and see some of his famous opening sequences, including my favorite, SE7EN

Shaun Hamontree of mk12. I was glad to see someone I was familiar with and have already met. He discussed the importance of maintaining a balance between in house work and designing for others. They just finished their newest in house piece, TELEPHONEME.

Jared Ficklin: had more energy than a freight train. This could be because he had two or three rockstar drinks within thirty minutes. His lecture was on sound visualization from five perspectives: real time, without time, rendered, in society and in nature. His presentation was great because he spoke with enthusiasm and involved the crowd. 

Erik Natzke: created the graphics for the conference. After watching his presentation, I can see why. I cannot stress enough how much you need to check this guy out. His art is beyond 'dope as hell'.
Robert Hodgin was another one of my favorites. By programming magnetic repulsion effects, he is able to simulate the growth of trees, schooling fish and so much more. 

Theo Watson and Emily Gobeille created one of the coolest interactions for kids called funky forest. This is fantastic installation design that allows kids to interact with graphics by helping plant trees and shifting water to help keep those greens green. 

Brendan Dawes had some great points to make about designing for a digital medium. Why do we replicate page turns on devices without pages? 

last but not least, Yugo Nakamura, the flash superstar. He was as cool as a cucumber, friendly, funny and everything in between. His work is revolutionary and has probably some of the most innovative work I've seen in a long time.

Here are some more speakers to check out: Andre MichelleRalph HauwertMario Klingemann, Ben Fry, Grant SkinnerBoris Pique of odopod. Overall, it was a great way to be introduced to San Francisco. 


multi touch light table

initial sketches 

paper prototypes for scale and arrangement purposes

instruments change shape depending on what hand gestures you use. the tools evolve with the dj. 


because each dj has a different method of playing music, each shape is unique to him or her. their table becomes personal.  


stills from the video



here is the final video:

Multi Touch Light Table: GERGWERK from GERG WERK on Vimeo.