i was asked to develop a name and visual identity for my solar panel organization.
mission-provide alternate ways to power electronic devices
brand essence-going yellow
brand attributes-smart, efficient, modern, universal, optimistic, friendly
naming development was based on names of the sun, unit measurements for sunlight energy (for solar panels), what solar panels are made of (silicon) etc...
first image making set. the type was thought of as a scientific approach, or a visual representation of temperature and degrees.
contrasting geometric shapes with hand drawn blemishes that act as sun spots
second image set
third image set-idea was to play with pattern. allows for unlimited application because the lines are infinitely interchangeable.
final elements for the beam brand-